This week marked the beginning of a new era for an established company as Country Curtains announced the first prototype store for Country Curtains Design Studio. The first physical store in Shrewsbury, New Jersey will open in March of this year. We enjoyed the opportunity to help this respected home furnisher launch a new concept with a fresh look and a streamlined customer experience. The custom curtains and bedding sold here have always been available to Country Curtains customers, but the look and feel of the new store appeals to a customer who has a more contemporary style.
Similarly, the shopping experience for this customer base is different. Arrowstreet’s from-scratch prototype offers expanded capabilities to the user. Unlike a cash and carry store, the Country Curtains Design Studio is a design showroom, where design associates help choose fabrics, styles, and accessories, finishing with a full scale mock-up window prior to ordering. After the customer has made her choices, everything is custom ordered for home delivery.
We worked closely with Country Curtains internal merchandising and management team to ensure that our design was providing them with everything they envisioned. To provide top notch service, they required that the new store display around 350 full-size curtains, over 50 full valances and 50 shades, and provide space for almost 3,000 fabric swatches within easy reach. As a result, each millwork piece and display window was custom designed so that the small footprint of the store feels open, light-filled, and comfortable – like a well furnished home! Arrowstreet was pleased to help from concept through design of this new prototype store.