NSTAR commissioned Arrowstreet’s architects to design a new electrical substation in the heart of Cambridge Research Park near Kendall Square. In order to give the building a strong streetscape identity, we designed a series of permanent and durable graphic panels. The project was conceived as a visual narrative about the positive aspects of energy, told in seven “chapters”. Action-oriented phrases support the dynamic nature of energy, while collages of photographs, maps, key words and color blocks engage the viewer. We provided complete design services from concept development through final installation.