Over the past year, Bob Lowe and I have been working with Pembroke Real Estate on a new environmental graphics program for the Seaport World Trade Center. In addition to other changes happening around Seaport Place, Pembroke Real Estate wanted to breathe some new life into the 98 year old building. Along with new banners, awnings, and tenant signage, the heart of the program will include nods to the pier’s rich history. Banners on the upper level will feature a series of maps from the Norman B. Leventhal Map Center illustrating the transformation of the land over time from a tidal marsh to what is now known as the Seaport District. Supergraphics on the street-level loading docks will feature blueprint-style ship elevations referencing the pier’s use as a major shipping and receiving area when it was first built in 1913. Finally, two interpretive panels will be installed on each corner of the building and will provide information on the history and construction of the pier.
Installation has begun on the new banners and completion of the entire program is expected in June 2011. Check it out next time you’re in the area!