Data-driven customer engagement

Hourglass is a self-described “weird little arty pop-up concept thing in Boston” that is constantly evolving through changing locations, sizes, configurations and collaborations with artist and customers. Built around “art and self-love” and making time and space for those, it is run by Nicole Fichera, an artist and designer with ten years of experience creating spaces to support entrepreneurs and creatives, along with Erin Robertson, who is the winner of Project Runway Season 15, the prestigious Council of Fashion Designers of America Teen Vogue Scholarship, and is an AllModern Uneditor.

A combination of retail and experience, Hourglass sells fashion and accessories, hosts other artists/designers, and provides places for customers to express themselves through spaces specifically designed
for Instagramming.

Arrowstreet’s data science team partnered with Hourglass to develop methods for measuring and learning from how customers use their space in the Fenway neighborhood of Boston. Using a machine learning enabled camera, our tech anonymously analyzes video feed in real-time to collect data about when, where, and how customers engage with Hourglass’s retail displays. This process not only allows the Hourglass team to gain valuable insights about their business, but also helps our design staff to stay ahead of retail trends and market demands.

Project Details