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We are excited to announce our Target small-format store at Packard’s Corner on Commonwealth Ave. in Boston received a Gold accolade in the Retail Store Design category at the 2017 U.S. Design and Development Awards competition in Scottsdale, AZ. Presented by the International Council of Shopping Centers (ICSC), the 2017 U.S. Design and Development Awards recognize excellence, innovation and creativity in the U.S. retail real estate industry.

Formerly the site of a car dealership, the award-winning Target is located near Boston University’s campus, adjacent to the city’s Fenway neighborhood. The 20,000-square-foot store boasts a purposeful, well-designed layout to accommodate its deliberately small size. It has large skylights which allow plenty of ambient lighting to enter the space, and specialty focal lighting and graphics to help shoppers easily browse the aisles. It also offers online ordering, in-store pickup and home delivery services, which enable the store and its employees to provide a more convenient, efficient and enjoyable customer experience.

“Designing for an iconic brand such as Target, to bring accessibility to fresh groceries and other everyday items to shoppers in the area, was an exciting challenge. For our work to be recognized among so many other great designs is truly an honor,” said Arrowstreet Principal Sean Selby. “The small-format approach is an innovative way to provide a place for big box stores within urban neighborhoods. We believe purposeful design that combines character, branding and efficiency will make stores such as this one successful.”

Arrowstreet maintained numerous key components of the property’s original historic character during the building’s transformation, incorporating its high ceilings and art deco columns into the new design. Arrowstreet also upgraded the store significantly, adding larger windows and glass storefronts, enhanced lighting, and colorful graphic displays designed to highlight the Target brand along Commonwealth Avenue. The original inset arches inside the store are filled with Target branded and Boston area graphics. Seasonal displays and Boston-themed apparel welcome customers into the light-filled entrance.

The ICSC U.S. Design and Development Awards competition was open to shopping center owners, developers, management companies, architects, designers, retailers, and other professionals responsible for retail projects or retail store designs that demonstrate outstanding development or redevelopment characteristics with a high degree of creativity and uniqueness within the continental U.S. The competition focused on four general categories: Renovations and Expansions; New Developments; Sustainable Design and Retail Store Design.

ICSC announced the winners during an awards ceremony at ICSC’s RetailGreen and CenterBuild Conference in Scottsdale, AZ.

Topics: Target, ICSC, Sean Selby, Award, Retail