We’ve received a number of compliments on our quarterly e-newsletter, which is a way for us to directly share some of the news and expert content we produce on our blog with our contacts. When designing it, I used these helpful tips from the experts at Emma.com:

  • 80% of people will delete an email if it doesn’t look good on a smart phone. So either design for a mobile device (arranging in a single column) or use a responsive template.
  • USE IMAGES: Our brains process images 60,000 times faster than text.
  • People love and react to images of faces.
  • Design for scanning. People don’t read much anymore.
  • Use at least a 16px font size.
  • Use buttons instead of text links.
  • The most clickable/attractive buttons use copy that is short and specific (but DO NOT use “Click Here”).
  • The color red increases energy and urgency.
  • Buttons should be at least 44 px square (size of a fingertip).
  • Use creative/active/short subject lines (and keep in mind iPhones cut off subjects after 32 characters).

Topics: Graphics