Beat the cold and go west February 7-8 for the 3rd annual Entertainment Experience Evolution in sunny Santa Monica, California. Our principals will be speaking and hosting round-tables at this year’s event.

On Tuesday, February 7th at 4:40pm, Arrowstreet Principal Sean Selby will be speaking about “The Impact of Active Entertainment Environments on Surrounding Mixed-use and Retail Centers.” From new entertainment concepts to creating pop-up retail environments, retail property owners are getting creative to drive unique visits and repeat visitors. Hear from a group who are expanding retail concepts that activate consumers and are seeking sites near mixed-use and retail centers. This panel features new retail concepts, pop-up retail experts and designers who are creating active retail environments in retail properties of all sizes.