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Arrowstreet’s graphic design team created a cohesive on-site branding package for this 1,000,000 SF regional shopping center. The team developed an exterior site plan for directional and brand identification including pylon and monument signs and a reimagined wayfinding program for the four garages and parking lot.
Additionally, shoppers experience a seamless transition into the mall with the redesign of the interior wayfinding program. The project also features a large artistic wall graphic that greets customers at the main entrance of the mall.
Project Details
LOCATION
TOWSON, MD
CLIENT/OWNER
GGP
CATEGORIES
GRAPHICS
Team
Photos by Fred Gerlich Photography