On April 12, I will be speaking at SCUP’s North Atlantic Conference alongside Peter Riley of Harvard University and John Kiely of Collegiate Hospitality on the topic of “Positioning Hospitality on Campus.” During this toolkit, Peter will share valuable firsthand experience from Harvard’s campus hotels and how the University is positioning these facilities to meet institutional goals for the future. I will share key suggestions for planning and designing campus hotels, while John will share the developer’s perspective.
Our session information is below and also online at http://www.scup.org/page/regions/na/2012/thursday.
Thursday, April 12, 2012, 10:15 AM–10:45 AM
Positioning Hospitality on Campus
Presented by: Jim Batchelor, President, CEO, Arrowstreet; John Kiely, Chief Financial Officer / Partner, Collegiate Hospitality; Peter Riley, Director, Project Management, Harvard University
Higher education institutions across the globe have augmented their traditional campus buildings by acquiring or building hotel facilities. Harvard will share valuable firsthand experience from their campus hotels and how they are positioning these facilities to meet institutional goals for the future. Gain suggestions for planning and designing campus hotels, and the developer’s perspective.
Recognize how campus hospitality offerings can support academic goals.
Evaluate how hospitality can be added to traditional campus uses.
Implement the proper marketing and design tools when adding or repositioning hospitality on campus.
Analyze how hospitality can affect the strategic goals of an institution.