As the design consultant for renovating Reykjavik Natura (formerly Hotel Loftleiðir), Arrowstreet worked with Icelandair Hotels, asset managers Reitir Fasteignafélag, and local design architect Apparat to reposition the hotel as a gateway to Iceland for international tourists. The renovation brought natural light to the lobby, and updated the hotel’s theme, name, and finishes to reflect Icelandic natural features. The renovation also added a new restaurant, Satt, with outdoor seating and made improvements to the guest rooms, outdoor area, and swimming pool, including a new spa.

Project Details


Reykjavik, Iceland


Reitir Fasteignafélag, Icelandair Hotels





We do not build hotels here in Iceland every day, so we decided to look outside the country for a firm with retail and business-oriented design expertise to complement our local professionals.

-Kari Karasson, Managing Director, Icelandair Hotels

Photos by Iceland Air