The owners of the world champion New England Patriots NFL team asked Arrowstreet to help them add four-season activity to the 450 acres around their stadium. Arrowstreet’s architects and AGD teamed up to design a pedestrian-friendly retail and entertainment center totaling over one million square feet.

The extensive environmental graphics program embraces dynamic technology to help feature game day and non-game day attractions. A sixty foot tall LED pier creates a brilliant landmark at the main entrance to the site.

Project Details


Foxboro, MA


NPP Development LLC & The Kraft Group



Photos by Ed Wonsek ArtWorks Inc.